The practitioner
behind the practice.

I'm Robert Schell — a data scientist and ML engineer who has spent a decade building things that work, not decks about things that might.

My background spans industrial engineering (NC State) and a master's in data science from Northwestern. Most of my career was spent in regulated, high-stakes environments — medical device development at Baxter International, where I built NLP-driven complaint management systems, fine-tuned transformer models on 100,000+ clinical records, and designed ensemble classifiers for FDA adverse event detection. That's the kind of work where you can't hand-wave the details.

I started Agentsia because small business owners are drowning in the same recurring work — chasing leads, triaging inboxes, scheduling, proposals — while the tools built for that work are either enterprise-priced or template-shallow. So I built a roster of named agents and pointed them at the hardest test I had: my own business. Rex fills my pipeline. Aria drafts my customer replies. Nova books my calls. Sage generates and sends my proposals. Echo watches my reputation. Nothing on the Services page is a demo — it runs my company first.

I'm not an agency. I don't subcontract. You get me — a decade of production ML experience, a habit of shipping systems that hold up, and agents I trust with my own name before I offer them under yours. Every setup is human-in-the-loop by default: your agents draft, you approve.

Outside of work, I'm a former NCAA Division I wrestler (NC State), a father of four, and a volunteer coach for Odyssey of the Mind. I believe the same principles that make a good data scientist make a good coach — ask better questions, don't assume you know the answer, and let the problem tell you what it needs.